Hit-making trio DASECA will be releasing their latest rhythm, 'the Genesis' on March 23 and will be available for Digital release on Itunes.
Instead of flooding the marketplace with CDs and free download links as soon as the project had been mixed, they decided to structure its release by keeping it exclusive to select radio DJs.
David Harrisingh from DASECA commented: "What has become the norm for Jamaican producers is to literally give away the music as soon as it is finished. Email blasts, social networking sites and blogs ensure the music ends up in the hands of any and everyone who wants it, and they don't have to pay for it. So while it creates a hype and give artistes hit songs and generates shows and dub plate, income for them, the producer, has to pretty much wait on the few remaining labels who deal with reggae to license a song here or there for a compilation."
He added: "Whereas in the past labels would take the entire rhythm from a producer, that has stopped because of poor sales and because the music has never been marketed properly, causing it to end up in a mire. Producers are needed in the business just as much as artistes so we have to find a way to survive."
The Genesis rhythm was premiered on New York's coveted HOT 97, by Bobby Konders and the buzz has already given DASECA much encouragement for their approach. A UK commercial radio premiere followed and of course Jamaica.
With similar premieres taking place in Canada, Miami, Washington DC, Boston and other territories, the trio are gearing up for the final marketing push this week before its imminent digital release.
COURTESY OF THE JAMAICA STAR
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