Yahdie Conscious Fashions ready to take off!

Established in 2004 out of the creative and commercial impulses of co-directors Jami Spence and Jaye-Ann O'Connor, the Yahdie Conscous brand has been steadily making a name for itself, one avant garde design after another, among true fashion aficionados.

Fashion has produced genuine artists, designers with deeply iconoclastic visions, but it is rare when you find designers with that special kind of fashion vocabulary, the singular ability to make your clothes and presentations display a true art streak. But these two young ladies have that flair.
Maybe that's why they have chosen to take risks and associate their brand with a pop-dancehall artiste on the verge of a major international breakthrough.

"We design clothes from t-shirts to dresses, we want our fashion to be edgy and Jamaican, yet accessible, and that is one of the reasons we chose Denyque as one of the faces of our December collection. We saw similarities between her and the edgy, raw, young feel we are bringing to our fashion," Ms. Spence said.

You can purchase the brand at Stanley and Empress' boutique which is located in the same compound as Starapple on Hope Road, St. Andrew.

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