Monday, July 19, 2010

Alaine launches new label, video!

Reggae songstress Alaine launched the music video
for her single, You Are Me, and her newly founded record label, 1Thirty1 Records at the Fiction Lounge on Friday night. The launch, hosted by Empress, saw friends and family of Alaine coming out to show their support.

Directed by Ras Shacc, the video was shot in Bull Bay at the Wickie Wackie Beach and along the Palisadoes Strip.

Before the showing of the video, hits from Alaine filled the air while her fans, friends and families mingled.

Alaine, the founder and brainchild of the label, picked the name from reading Psalms 131.

The music video is performance-based and shows Alaine along the picturesque beaches of Kingston and St Andrew. She interacts with members of a band and plays the piano along the beach in parts of the video.

problems faced

There are also some surfers featured in the video to symbolically represent overcoming life's problems. The waves in the ocean represent problems faced and the surfers going through the waves represent overcoming the problems.

"The song poured out of my soul. Just seeing everything that was happening in Jamaica at the time," said Alaine of her inspiration to write the song.

The director, who also directed Alaine's Love of a Lifetime and the Changes Medley video which Alaine is featured in said, "It was easy working with Alaine on the video, she's my church sistren and I know her parents. It was very comfortable working with her."

In attendance at the launch were some of the music industry's finest such as, Agent Sasco, Leftside, Tami Chynn, Tessane Chin, Wayne Marshall, Voicemail, Sophia Brown and QQ.

THE JAMAICA STAR

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