Kartel set to deliver!

Vybz Kartel is promising to deliver an outstanding performance for this Sunday's Red Stripe Bold Concert (RSB) set for Knutsford Boulevard.

Kartel, easily one of Jamaica's standout modern-era entertainers, is among several acts including Cham, Lady Saw, Tarrus Riley and I-Octane who are down to perform at the concert that signals the start of Red Stripe Bold's Stand Out campaign.

The Stand Out Campaign, that begins with this Sunday's concert, is RSB's latest drive to become a standout brand. Red Stripe Bold is forging alliances with some of the top acts in the dancehall to create an experience for their consumers that will be enjoyable and exciting in many ways.

That is exactly what Kartel plans to do this Sunday. "I plan to give the fans a solid 45-minute set," he tells THE STAR. "No 'pull up dat, after a few seconds in each song, but rather a complete two-to-three-minute journey into each lyric which is seldom seen in dancehall performances. Just clean, tolerant lyrics, so fans can come out and bring the students to the see the teacher. Oh!"

corporate giants

Kartel, who has several achievements notched on his musical résumé, including leaving the Alliance to start his own 'Empire' and Adidjahiem Records. He is also part-owner of Unlimited Daggerin', a company that produced Street Vybz Rum and Daggerin' Condoms. The recording artiste says he embraces working with corporate giants Red Stripe Bold. "Kartel has no problem working with corporate," he says. "I consider myself a good, corporate citizen."

Some other outstanding local entertainment entities will also be on hand to help provide great entertainment. So fans can also look forward to music, courtesy of Liquid, Renaissance and Coppershot.

Sunday's concert is to be followed by the Absinthe and Renaissance Christmas parties and a New Year's Eve Party in Montego Bay.

THE JAMAICA STAR