Richie Drenz has made changes to one of Jamaica's trendiest urban fashion line, Drenz Fashion.Most clothing stamp their established year on their apparels, the year is usually a date in the past which represents their founding year, however, Richie Drenz, being a designer who always strives to be different, is now stamping the year 2079 on his apparels.
He explains that this new date is a date in the future when he himself will no longer exist and that is when the true life of the brand will begin. The life of the brand will no longer exist through him but has a life of its own on this date, this special year that he chose is 100 years after his birthdate.
barcode logo
Drenz Fashion barcode logo is known and embraced across various fashion niches. The company itself is now embracing its barcode representation even more than ever.
Since the brand is already a brand fabricated on the future, hence the barcode logo, they have decided to make the barcode a more dominant part of most of their designs.
blackberry edition
This month their major focus product will be a BlackBerry barcode design that is dubbed the BlackBerry edition of their barcode logo. There is also another twist to the line. This time more focus will be on female teens and even expanding to dresses in the very near future.
Now, they are out with their original slogan - 'Feel the Rush' and in with a new one - 'Only the Brave will live their Dreams'.
They selected this slogan because they believe that all their moves to be different are just merely a dream and even a bit scary to pursue, but if you are a brave dreamer, and only if you are brave enough to pursue your dream will you live your dream.
THE JAMAICA STAR
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